Pipeline and Centralised Data Warehouse

The Infiniti Data Pipeline follows a 5 step process that ensures our client's data is always accurate, up to date, scalable, and usable:

Pipeline and Centralised Data Warehouse

Ingest

Bringing data in from a range of disparate sources, formats and schemas (including existing customer records and digital channels)

Filter and De-Dupe

Ensures data parsing, cleansing, profiling and de-duplication constantly occurs, keeping the data usable and maximising it's value

Enrich

Architecture integrates into advanced enrichment tools and any required 3rd party data from partners and technology integrations across the digital environment and SaaS providers.

Harmonize

Automated processing to apply formatting to data structures to ensure data cohesion and interoperability

Distribute

Data can be sent to any number of systems such as marketing engines (recommendation engine, analytics, email, display etc), Big Data Oceans, Data Visualization Tools, PMS and traditional CRM systems.

Infiniti's Guiding Principles on Data

ACCURACY

The value of data drops exponentially next to data not captured

ACCESS

EMPOWERING all levels of the business to make data-driven decisions results in insights that could not have been predicted

CAPTURE AND STORE EVERYTHING

Tomorrow's requirements are not yet known and will exceed those of today

AGILITY

The value of data is reduced without enabling access in the right format and in the right timeframe

Automated Marketing

Overview

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